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Understand How Behavior Works with Dr. BJ Fogg

January 24, 2017 / Employee Experience


Understanding how behavior works is essential to the success of employee wellbeing programs. Organizations looking to create healthy habits in their workforce and build employee experiences that drive engagement, productivity and performance must first recognize how human behavior works to drive intended outcomes.

Virgin Pulse has launched an exclusive educational video series, “Dr. BJ Fogg’s Video Guide to How Behavior Works,” which provides unique insight into Dr. Fogg’s research. Dr. Fogg is a leading behavior change expert, Director of Stanford University’s Persuasive Tech Lab, one of Fortune Magazine’s “10 New Gurus You Should Know and a member of the Virgin Pulse Science Advisory Board.

In the five-course video series, Dr. Fogg offers business leaders unique strategies to influence behavior change in their employees based on 20 years of research toward understanding behavior as a system. He explains his groundbreaking behavior model in ways that are both practical and insightful to understand how the model can be applied to individual and organizational goals.

Ready to get started? Watch now!

How the Series Works

The series is organized into five courses, much like a college-level course. Viewers will learn key concepts related to Dr. Fogg’s research, including:

  • Foundations of the Fogg Behavior Model
    New ways to use the Fogg Behavior Model
    Understanding motivation
    Understanding ability and simplicity
    How behavior happens over time

What’s even better? The first course takes less than 20 minutes and you don’t even have to watch it all at once, but you may want to once you start. So go ahead. It might be the jumpstart you and your employee wellbeing program need to ensure your workforce is developing sustainable healthy habits that drive business performance.

Ready to get started? Watch now!


Bryan Mahoney is the Director of Content Marketing at Virgin Pulse. He brings more than a decade’s worth of experience as a content producer and blends his interests in all things wellbeing to help organizations become the best places to work. A former marathon champ, he now balances running with family by constantly chasing after his two-year-old daughter.

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