Why Virgin Pulse Our Differentiators

Homebase for Health

A simplified and orchestrated health & wellbeing experience for all

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Virgin Pulse provides the industry’s most comprehensive digital front door that serves as a one- stop-shop for all things health, wellbeing, and navigation – a Homebase for Health®.

Homebase for Health means streamlined access to the resources and tools needed to build lasting, healthy behaviors. Having everything in one place makes it easier for people to understand the goals of their personal health journey and take action to realize them. By connecting data, people and technology, every member gets served up a unique, engaging experience. Individuals are empowered to develop healthy routines, manage a chronic condition, and navigate complex care needs.

Our Homebase provides employer, health plan and health system clients with a total health engagement solution that ties health, navigation, and wellbeing into a unifying experience that drives outcomes across the care continuum.

  • Wellbeing

    Maximize individual wellbeing – ensuring everyone is invested in the daily habits that drive better health.

  • Health Outcomes

    Help manage chronic conditions and improve health outcomes by delivering better care and next best actions.

  • Benefits Navigation

    Make the best decisions around care by streamlining access to the right tools, services, and benefit information.

Changing lives for good. One person at a time.

Our platform has been intentionally designed to tangibly and significantly improve engagement, address complexity and stem the overall cost of healthcare by enabling people to make better decisions about their health and wellbeing. We believe this is the key to helping members and delivering better outcomes to our employer, health plan and health system clients.

We start with a digital front door that serves as a one-stop shop for all things health, wellbeing and benefits navigation. Our comprehensive Homebase for Health is designed to help every member find value wherever they are in their journey.

A deep data set and analytics capability that powers engagement

Data is central to our ability to communicate with members and impact the decisions they are making with respect to health and wellbeing. It is also central to building a closed-loop system that links actions to outcomes to prove the impact of our programs and platform.​

Over the past decade we have developed a 360-degree view of healthcare consumers in the market. We have data on 275 millions of consumers, including hundreds of data points that enable us to personalize our platform and messaging. The high relevance, frequency and value of interactions with Homebase for Health, all powered by data, are what build trust and create repeatable actions with members for the long-term.

Person-to-person support for both a high-tech and human touch experience

Members have a universal need for live connection, and they need flexibility to do so in diverse ways depending on the situation. They want human support, whether it is getting short term help understanding and choosing a benefit with a Guide, or longer-term accountability to reach a health goal and sustain the results with a health coach. Our Homebase for Health platform provides unlimited access to live experts across the care continuum, ultimately containing costs and improving member satisfaction and loyalty.

The broadest, curated partner ecosystem

Seamlessly connects people to whole-person health and wellbeing experience from the most sought-after partners in seven categories including mindfulness and resilience, nutrition, physical activity, musculoskeletal health, tobacco, financial wellbeing and family health.

Additionally, pick and choose from a vast ecosystem of third-party benefits and wellbeing solutions that easily integrate into a single-platform member experience. Partner solutions can be sold, contracted and invoiced through Virgin Pulse to minimize administrative burdens.

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Global Scale and Capabilities

Rich Data Layer and Intelligent Personalization

Flexible Integration Framework

Compelling, Multi-Channel Engagement

Data Security and Privacy Framework

Real-time Program Insights and Analytics

Client Support and Strategic Consultation

Versatile Rewards and Incentive Engine

Science-Based Behavior Change Techniques

“Every company wants to do more work with fewer people. When you encourage employees to exercise and eat healthy, you’re going to have more productivity in the workplace.”

Kim McCracken, VP Senior Benefits Administration

“I like the ability to customize and integrate all of our different health and safety initiatives into the Virgin Pulse platform.”

Jamie Aslin, Team Leader – Ergonomics, Health, and Wellness

“When you put your people first, profits will follow. And when you have happy employees, you will have happy customers as well.”

Beata Kashani, HR Director, Total Rewards

“We know that employees who are thriving in multiple areas of wellbeing and maintaining joy in their work have more energy and resilience while providing amazing care to our patients. Plus, taking care of our greatest asset is simply the right thing to do.”

Melanie Cumbee, Director of Organizational Health and Wellbeing

  • 21 days

    an average member engages with Virgin Pulse per month

  • 75%

    of members reported a positive lifestyle change

  • $1,029

    average per member savings in annual healthcare costs

Time to activate change.

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