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Checking in at the Halfway Point of the 4th Annual Virgin Pulse “Challenge Bowl”

December 6, 2013 / Corporate Wellness


Did you happen to catch the Iron Bowl (and its historic ending) last Saturday? If you did, you know that, with college football and most other competitions, nothing’s over until it’s over. The annual meeting between in-state rivals Alabama and Auburn didn’t disappoint, as Auburn ran back a missed Alabama field goal attempt with one second left on the clock and 109 yards to score the game-winning touchdown.

While college football certainly reigns supreme in Alabama, many local organizations are getting in on a different kind of action for the betterment of their own well-being. Now in its fourth year, the Challenge Bowl (formerly the “Iron Bowl”) is a friendly challenge-based competition between a handful of companies within the state, and sponsored by Virgin Pulse. While one team will take home the Challenge Bowl Trophy and bragging rights, this one is a little different than Auburn-Alabama: everyone who takes part inevitably wins.

“In the South, football is king! What better way to get people engaged in wellness than to tie it to football,” said Celeste Eubanks, Wellness Coordinator at CPSI. “CPSI’s employees are always up for a friendly competition and getting bragging rights. No matter where you are on our campus – break rooms, board rooms, classrooms, and hallways – everyone is talking about the Virgin Pulse Challenge Bowl!”

At this point more than 5,900 employees from nine different Alabama companies have taken a combined 532,700,000 steps (if you consider a mile is approximately 2,000 steps, that’s a cumulative 266,350 miles—enough to traverse Alabama at its widest north-south point more than 326 times) – and we’re only at the halfway point! The Challenge Bowl continues until December 16. If the Iron Bowl taught us anything last week, it’s that no one is out of the competition until the very end.

“Coworkers are encouraging each other to join the challenge and to set personal goals,” said Eubanks. “One unique aspect of this challenge is the “Rudy Bonus” that will be given to the most improved player on each team. This challenge has something for everyone and will engage people at all levels of activity.”

We’ll send out a final post once the Challenge Bowl has concluded announcing the winner. Until then, we wish the best of luck to all organizations participating and applaud you for taking continuing what has quickly become one of our favorite wellness competitions in which we take part.

To follow along and join the social chatter throughout the entire challenge, follow Virgin Pulse on Twitter to learn more and use the hashtag #ChallengeBowl. 

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