Amazon Whole Foods Merger Validates Growing Interest in Nutrition and Healthy Food Choices
June 19, 2017 / Corporate Wellness / Virgin Pulse
Experts agree that Amazon’s purchase of Whole Foods will revolutionize the grocery shopping experience for consumers. This acquisition validates the consumer trend towards making healthier food choices. Undoubtedly Amazon will use Whole Foods as a vehicle to expand Amazon food delivery through Amazon grocery and other vehicles.
“Millions of people love Whole Foods Market because they offer the best natural and organic foods, and they make it fun to eat healthy,” said Jeff Bezos, Amazon founder and CEO.
With the addition of Whole Foods, Amazon is joining the movement to make healthy fun and accessible, Virgin Pulse does this every day for millions of members with a deeply integrated nutrition program, powered by Zipongo, which helps members eat well through personalized recipe recommendations, healthy eating tips, grocery savings and more. As consumers’ daily tasks and stresses tie up their days, many are too busy to shop and cook healthy meals for their families; through the Virgin Pulse Nutrition Guide members can plan meals, build their grocery list, and even get home food delivery.
Amazon continues to be on the leading edge of consumer trends and needs. Virgin Pulse recently partnered with them to build the first-ever fully integrated corporate wellbeing skill for Amazon Alexa . The Virgin Pulse Skill, which enables voice commands for Alexa, provides members with the ability to seamlessly and effortlessly track their activity, check in on their goals including nutrition, and receive wellbeing reminders, without having to log into a device.
To learn more about making healthy food choices, join Dr. David Katz’s upcoming webinar. He’ll explore how diet has the potential to be counted among the most potent of modern medicines if only the best available advice on the topic were a bit easier to swallow.