Healthcare technology leaders establish long-term PRM/CRM referral partnership
Providence, R.I. and Sandy, Utah, December 14, 2022 – Virgin Pulse, the leading global digital-first health, wellbeing, and navigation company, today announced that it has entered into a collaborative agreement with Medsphere Systems Corporation, the leading provider of affordable and interoperable healthcare IT platform solutions and services.
The two companies have established a long-term referral partnership that makes Medsphere’s Marketware physician relationship management (PRM) platform the preferred solution for Virgin Pulse clients; Virgin Pulse is now the preferred customer relationship management (CRM), patient acquisition and retention, and data/analytics solution provider for Marketware clients.
“Our Homebase for Health platform and strategy is focused on providing the market with a comprehensive digital health activation and engagement solution that unifies health, wellbeing, and navigation for clients and consumers. As we looked across our solution set, we recognized that our PRM offering was sitting slightly adjacent to that core strategy,” said Jeff Yoshimura, chief product officer for Virgin Pulse. “To ensure that our health system clients are getting the latest advancements in provider relations, we are helping transition them to Marketware’s PRM. We look forward to introducing Marketware clients to our growing offerings for patient acquisition and retention as well.”
Virgin Pulse will continue to offer and invest in VP Activate, which delivers data-driven, multi-channel outreach capabilities – including CRM/patient acquisition and retention – that drive people to take critical health actions. VP Activate leverages real-time data and engagement experts to accurately identify and reach up to 95% of targets with integrated digital and offline channels that maximize campaign results.
The Marketware division of Medsphere is transitioning Virgin Pulse clients who are currently using the Physicianology PRM solution to its best-in-class PRM platform moving forward. Virgin Pulse is discontinuing Physicianology as of December 31, 2022.
“Hospitals and health systems today face challenges when it comes to managing both their physician network and patient populations, creating a prime opportunity for technologies from Marketware and Virgin Pulse to make a big difference,” said Josh Cameron, executive vice president, Marketware Division of Medsphere. “We look forward to working with Virgin Pulse to support health systems by maximizing our core competencies to help them reach their goals. We also welcome Virgin Pulse PRM clients to Marketware and are committed to providing them with a high-quality experience.”