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Cigna Healthcare and Virgin Pulse Launch Personalized Digital Experience for Individuals to Improve Health and Vitality

New platform empowers Cigna Healthcare customers to set personal health goals, track daily metrics, and get real-time feedback and guidance based on their data  

BLOOMFIELD, Conn. and PROVIDENCE, R.I., August 10, 2023 Cigna Healthcare, the health benefits division of The Cigna Group (NYSE: CI), is partnering with Virgin Pulse, a global digital-first health and well-being engagement company. This new partnership will offer a connected and more personalized health experience to support the vitality of approximately 11 million customers. The new platform, available on myCigna, is part of Cigna Healthcare’s commitment to empower individuals – and workforces as a whole – to make better health choices and develop better habits throughout their health journey. 

“Digital health programs improve health outcomes and enhance vitality for individuals and their communities,” said Heather Dlugolenski, senior vice president, commercial strategy and solutions, Cigna Healthcare. “For employers, investing in employee well-being directly translates into a more productive workforce and a thriving business. That’s what we’re offering through this enhanced digital platform in partnership with Virgin Pulse.” 

The Virgin Pulse platform uses AI-powered technology and behavior change science to empower customers to take control of all aspects of their health – mental, physical and social – by making better choices, setting achievable goals and earning financial incentives. Participants can track their progress by connecting a compatible fitness device, like an Apple Watch, or through logging minutes exercised, weight, time slept, and other daily metrics. Fostering social and community health, users can choose to share their activity with co-workers, family and friends who also use the platform to encourage each other to achieve their health goals. Based on the customer’s logged data, preferences and claims experience, myCigna can connect them to other relevant programs available through their Cigna Healthcare benefits, such as pre-diabetes management or behavioral health services. 

“We’re excited to partner with Cigna Healthcare to improve whole person well-being by simplifying the experience through our best-in-class digital solution,” said Chris Michalak, CEO, Virgin Pulse. “Together, we’re committed to delivering innovative, data-driven digital health solutions designed to advance health in an engaging, personal and intuitive way.” 

The new platform will be available to certain Cigna Healthcare customers who receive coverage through their employer effective Jan. 1, 2024, with plans to expand over time.