What is Corporate Wellness and Why Do We Need it?
What are Corporate Wellness Programs?
Corporate wellness programs are designed to support and encourage a holistic approach to employee wellbeing by creating an organizational culture of health. Offering a corporate wellness solution that extends beyond traditional wellness programs cultivates healthy habits among employee populations and improves health outcomes, all while increasing productivity, optimizing human resource investments and boosting employee engagement.
Why are corporate wellness programs important?
Many chronic diseases are preventable and implementing a holistic approach to corporate wellness programs is an influential way to educate employees on the importance of creating healthy habits and the benefits of sticking to wellness goals. In turn, employers are expanding their wellness program approach from one size fits all, to a corporate wellness program that is tailored to the individual. To support employees in their wellbeing journey, employers are looking for products and services that operate from this shared orientation. Corporate wellbeing solutions are one. Having difficulty building a business case for your corporate wellbeing solution?
Employees spend a lot of time in the workplace, and correlating wellness goals with work life balance is mission critical to driving business outcomes. Having a corporate wellness program is imperative to the foundation of your business. Building a successful corporate wellness program takes time, and includes a wellness solution that is embedded in the culture of the organization. Employee wellbeing programs should continually evolve to meet the needs of employees striving to achieve their wellness goals, thereby supporting the goals of the business. Having healthier employees helps cut rising healthcare costs to give your bottom line a real boost. Healthier employees will cut rising healthcare costs having a positive impact on the bottom line. Providing a robust corporate wellness program gives your organization the competitive edge that it’s looking for to attract and retain top talent.
How does Virgin Pulse fit into corporate wellness programs?
Virgin Pulse’s employee benefit solutions feature flexible, culture-first technology designed to meet you where you are on your wellbeing journey, and grow with you as your business and wellbeing needs evolve. Virgin Pulse will work with you to integrate your wellbeing programs, unifying them through HR programs, tools, and benefits, and making them accessible through a seamless, dynamic employee communication and benefits portal.
Adding corporate wellness programs
Corporate wellness solutions simplify the process of designing, developing, implementing, and managing various aspects of a wellbeing program. Their task is to bring together much of what employers already offer employees into an easily navigated and digestible platform, individually guiding employees as they make strides to better health.
Too often, employers offer valuable benefits that go unused because employees are overwhelmed by information and want a more personalized benefit experience that presents the options available to them based on their needs, interests and eligibility. Virgin Pulse’s Hub solution is the perfect platform to bring them all together.
What to Consider When Choosing a Corporate Wellness Solution?
Program Impact and Proven Effectiveness
The primary consideration is whether the corporate wellness solution delivers what it says it does. Your focus may be health care cost reduction, employee engagement, retaining and attracting top talent, or organizational culture and morale. Isolate your primary objectives for investing in a wellness solution. Then, with each vendor, inquire about the platform’s results and how these results are determined.
What does the wellness solution support and how does that align with your objectives? Review the platform to see how well it supports all aspects of wellbeing. Then, consider your long-term objectives and evaluate each vendor based on its ability to grow, and counsel, alongside.
Flexibility and Customization
Review how each potential vendor can customize its wellness solution, from content and the user interface to services and resources. You want to know whether customization is limited to adding your logo to the platform, or if it means you can develop new content and new challenges and turn other modules on or off without time-consuming and expensive software coding.
Integration and Collaboration
Having a one-stop shop corporate wellness solution increases use and exposes employees to more of what’s available to them. Thoroughly review how easy (or difficult) it is to integrate all your third-party services and content. Check also to see how each platform simplifies reporting, pulling data threads together to reveal a bigger, more accurate picture.
You’ll want to know on a regular basis how your employees engage with the wellbeing program. How frequently do they return to the platform, and for what duration? What do they find most appealing? You may also want to peel back the layers and see how certain groups of employees use the platform and what impact that’s having. Get clear on what administrative rights you have so there are no surprises about how you gain access to reporting, or at what cost.
The outcomes you desire rely on frequent use by your employees, making a well-designed user interface and user experience a requirement. You’re seeking intuitive navigation, consistent treatment, and a clear visual hierarchy so employees know where to find what they want and can accomplish what they want, efficiently and painlessly.
Continuing use of the wellbeing solution is a key marker when evaluating a program’s performance. What employee percentage regularly interacts with the platform, its available content, and promoted activities and tools? Are current users drawn back and new users drawn in? How broad is each user’s engagement? Ideally, users would return to the platform’s many features and functions on a daily basis so they sustain healthy habits that drive long-term behavior change.
Employee Wellbeing Strategy Toolkit