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Vice President, Product Marketing

Marketing

Remote, United States

Now is the time to join us! 

 

We’re Personify Health. We’re the first and only personalized health platform company to bring health, wellbeing, and navigation solutions together. Helping businesses optimize investments in their members while empowering people to meaningfully engage with their health. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future.

 

Who are you?

 

As the Vice President of Product Marketing at Personify Health, you will play a vital role in driving the success and growth of our organization by developing and implementing strategic marketing plans to promote and sell our products and services. You will work closely with cross-functional teams to ensure cohesive marketing strategies and campaigns that align with our company goals and objectives.

 

In this role you will wear many hats, but your knowledge will be essential in the following:  

 

  1. Develop and execute product marketing strategies: Use your deep understanding of market dynamics, buyer personas, product, and the competitive landscape to inform product marketing strategies—identifying opportunities, assessing risks, and making informed decisions that align with long-term business objectives
  2. Collaborate with cross-functional teams: Work closely with product management, sales, customer success, and other stakeholders to ensure seamless communication and alignment in executing marketing campaigns. Collaborate in defining product features and benefits that resonate with our target audience.
  3. Lead product launches and go-to-market strategies: Oversee the development, execution, and optimization of end-to-end go-to-market (GTM) strategies that align with business goals, drive revenue growth, and track quantitative and qualitative KPIs to measure performance.
  4. Market research and competitive analysis: Conduct market research to identify customer needs, market trends, and competitor offerings. Utilize this information to inform product positioning, messaging, and pricing strategies.
  5. Team management: Build and lead a high-performing product marketing team, fostering a culture of collaboration, innovation, and continuous improvement. Set clear goals and KPIs that support business objectives, provide regular feedback, and develop team members' skills and capabilities.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

What you bring to the Personify Health team:

 

In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including:

 

  1. Bachelor's degree in marketing, business administration, or related field. MBA preferred.
  2. Minimum of 10 years of experience in product marketing, with at least 5 years in leadership positions.
  3. Proven track record of developing and executing successful product marketing strategies in a B2B or SaaS organization.
  4. Deep understanding of the healthcare system, health plan and/or employer wellbeing markets is essential.

You also take pride in offering the following Core Skills, Competencies, and Characteristics:

 

  • Proficient in analyzing key metrics and using data-driven insights to measure the effectiveness of product marketing programs
  • Strategic thought partner across the organization, overseeing multiple products and/or markets and helping to set the strategic direction of and long-term vision for the product marketing function.
  • Seasoned at leading and navigating complex, cross-functional meetings—driving collaboration to meet decisions and achieve shared outcomes
  • A player-coach who develops and leads high-performing team(s). Experience managing and mentoring a high-performing team.
  • Elite verbal, written, storytelling, and visual communication prowess.
  • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.

No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!

 

Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.

 

In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $190,000 to $200,000. Note that salary may vary based on location, skills, and experience. This position is eligible for 20% target bonus/variable compensation as well as health, dental, vision, mental health and other benefits.

 

We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.