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Corporate Wellness Programs

What are Corporate Wellness Programs?

Corporate wellness programs are designed to support and encourage a holistic approach to employee wellbeing by creating an organizational culture of health. Offering a corporate wellness solution that extends beyond traditional wellness programs cultivates healthy habits among employee populations and improves health outcomes, all while increasing productivity, optimizing human resource investments and boosting employee engagement. Find out more here.

Driving big benefits for your business, corporate wellness programs provide a powerful investment in employee wellbeing.

Why are corporate wellness programs important?

Many chronic diseases are preventable and implementing a holistic approach to corporate wellness programs is an influential way to educate employees on the importance of creating healthy habits and the benefits of sticking to wellness goals. In turn, employers are expanding their wellness program approach from one size fits all, to a corporate wellness program that is tailored to the individual. To support employees in their wellbeing journey, employers are looking for products and services that operate from this shared orientation. Corporate wellbeing solutions are one. Having difficulty building a business case for your corporate wellbeing solution? Click here

Employees spend a lot of time in the workplace, and correlating wellness goals with work life balance is mission critical to driving business outcomes. Having a corporate wellness program is imperative to the foundation of your business. Building a successful corporate wellness program takes time, and includes a wellness solution that is embedded in the culture of the organization. Employee wellbeing programs should continually evolve to meet the needs of employees striving to achieve their wellness goals, thereby supporting the goals of the business. Having healthier employees helps cut rising healthcare costs to give your bottom line a real boost. Healthier employees will cut rising healthcare costs having a positive impact on the bottom line. Providing a robust corporate wellness program gives your organization the competitive edge that it’s looking for to attract and retain top talent.

How does Virgin Pulse fit in to corporate wellness programs?

Virgin Pulse’s employee benefit solutions feature flexible, culture-first technology designed to meet you where you are on your wellbeing journey, and grow with you as your business and wellbeing needs evolve. Virgin Pulse will work with you to integrate your wellbeing programs, unifying them through HR programs, tools, and benefits, and making them accessible through a seamless, dynamic employee communication and benefits portal.

How Virgin Pulse optimizes your HR investments

From the time involved in finding the right wellbeing solution partner to the money required to implement, communicate, and measure effectiveness, the investment in a corporate wellbeing solution is significant. The appeal of Virgin Pulse’s wellbeing solutions lies in their flexibility and breadth because every organization and individual’s needs are different. By tailoring programs to engage employee interest and increasing awareness to drive program usage, organizations realize improved outcomes and business performance.

Adding corporate wellness programs

Corporate wellness solutions simplify the process of designing, developing, implementing, and managing various aspects of a wellbeing program. Their task is to bring together much of what employers already offer employees into an easily navigated and digestible platform, individually guiding employees as they make strides to better health.
Too often, employers offer valuable benefits that go unused because employees are overwhelmed by information and want a more personalized benefit experience that presents the options available to them based on their needs, interests and eligibility. Virgin Pulse’s Hub solution is the perfect platform to bring them all together.

What to Consider When Choosing a Corporate Wellness Solution?

Program impact and proven effectiveness:
The primary consideration is whether the corporate wellness solution delivers what it says it does. Your focus may be health care cost reduction, employee engagement, retaining and attracting top talent, or organizational culture and morale. Isolate your primary objectives for investing in a wellness solution. Then, with each vendor, inquire about the platform’s results and how these results are determined.

Program features:
What does the wellness solution support and how does that align with your objectives? Review the platform to see how well it supports all aspects of wellbeing. Then, consider your long-term objectives and evaluate each vendor based on its ability to grow, and counsel, alongside.

Flexibility and Customization:
Review how each potential vendor can customize its wellness solution, from content and the user interface to services and resources. You want to know whether customization is limited to adding your logo to the platform, or if it means you can develop new content and new challenges and turn other modules on or off without time-consuming and expensive software coding.

Integration and Collaboration:
Having a one-stop shop corporate wellness solution increases use and exposes employees to more of what’s available to them. Thoroughly review how easy (or difficult) it is to integrate all your third-party services and content. Check also to see how each platform simplifies reporting, pulling data threads together to reveal a bigger, more accurate picture.

You’ll want to know on a regular basis how your employees engage with the wellbeing program. How frequently do they return to the platform, and for what duration? What do they find most appealing? You may also want to peel back the layers and see how certain groups of employees use the platform and what impact that’s having. Get clear on what administrative rights you have so there are no surprises about how you gain access to reporting, or at what cost.

User Experience:
The outcomes you desire rely on frequent use by your employees, making a well-designed user interface and user experience a requirement. You’re seeking intuitive navigation, consistent treatment, and a clear visual hierarchy so employees know where to find what they want and can accomplish what they want, efficiently and painlessly.

Continuing use of the wellbeing solution is a key marker when evaluating a program’s performance. What employee percentage regularly interacts with the platform, its available content, and promoted activities and tools? Are current users drawn back and new users drawn in? How broad is each user’s engagement? Ideally, users would return to the platform’s many features and functions on a daily basis so they sustain healthy habits that drive long-term behavior change.

Mobile Capabilities:
Employees have high expectations for any user experience. You want a wellbeing solution that performs as easily and looks as good on a phone as it does on a tablet, and for both tablet and phone performance to rival the experience users find on a desktop. When it comes to apps, sensors, and trackers, consumers are the leading purchasers here. Be confident about the breadth of apps and wearables the platform supports so employees don’t have to leave behind a tool they’ve come to value.

Global Reach:
Wellbeing transcends borders. If your company is global, you may extend some, if not all, of your wellbeing initiative to countries outside the United States. Seek to understand how well versed each vendor is in serving multinationals. Look for a vendor that has experience with global implementations and customizing for culture, language, and legal requirements.

Promotional Support:
Marketing and promotion play a key role in building excitement and driving interest, and maintaining that interest over time. Explore the depth of each vendor’s marketing support to understand what’s available. You’re looking to see if they supply launch materials only, or if they also provide ongoing communication and marketing support for sustained engagement and behavior change. Determine also the ability to customize materials for your audiences, messaging, graphic identity, and channels.

Customer Support:
Your customer support needs will differ from your employees’, yet you both deserve quick, accurate resolution of any problem. Review whether the wellbeing solution dedicates a team to support you through implementation and ongoing, and whether this team includes an account manager who understands your goals and acts as your single point of contact. For employees, review whether they’re left to find answers online or if a person is available when they seek assistance.

Technology and Security:
You want to be confident your corporate wellbeing program provides a reliable service and is prepared for any technology disruptions. Equally important is its approach to data protection and security breaches.

Experience and Stability:
Review the number of clients your prospective corporate wellbeing solution represents and its renewal rate, but don’t stop there. Explore the depth of experience, the stability, and the anticipated growth of your potential wellbeing partner. Look, as well, for a partner that has experience with your company size, employee populations, and international presence.

Comparing corporate wellbeing solutions by price can be difficult because of the variation in platform design, services, approach to pricing, definition of a user, customizable features, and so forth. Make sure you understand how you will determine outcomes and what’s included in the price you pay. Be confident you’re comparing apples to apples and you’re aware of any additional pricing considerations that may come up.

Want more information on what to ask potential corporate wellness solution providers and why? Click here