BBVA - Virgin Pulse (PT-BR)

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The Challenge Promote Employee Well-Being to Drive Productivity at Work and Beyond

BBVA is a U.S. banking franchise with operations throughout the Sunbelt region. It has 11,000 employees and operates 688 branches in Alabama, Arizona, California, Colorado, Florida, New Mexico and Texas.

In an effort to promote employee well-being and address rising healthcare costs, the organization partnered with its health insurer in 2009 to launch an employee wellness program.

  • “Every company wants to do more work with less people. If you're going to do that, you’ve got to provide them with options to stay healthy. When you encourage employees to exercise and eat healthy, you’re going to have more productivity in the workplace."

    - Kim McCracken VP, Senior Benefits Administration, BBVA