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Press Release

Virgin Pulse Helps Employees Build Habits That Matter with Release of Next Generation Well-Being Platform

New Platform and Reimagined User Experience Delivers Personalized and Meaningful Programs that Change Lives for Good, Make Workforces Healthier and More Productive

Boston, MA - (April 28, 2015)

Too many demands, too little time. Today’s world has a way of leaving us overwhelmed, depleted and disengaged at work and in life. But a few small steps can change all that. Better habits replenish people, so to help companies recharge their employees Virgin Pulse launched the next generation of its workforce well-being platform that enables companies to replenish employees with tools that help them build habits that matter.

For nearly a decade, Virgin Pulse has leveraged its consumer-focused roots to drive billions of habit-building interactions and daily behavior change with its products. The company has revolutionized how businesses create healthier, more productive workforces while also building great places to work. The next generation of Virgin Pulse’s technology platform combines physical, mental and emotional well-being into one complete mobile-first solution. The easy-to-use technology helps members build good lifestyle habits through personalization, tracking, positive, social feedback, education, rewards, and a hefty dose of fun – all configurable for an employer’s culture, which is critical for success. With Virgin Pulse’s science-backed approach to employee well-being, users get access to programs that help them be more active, sleep better, eat more healthfully, reduce stress, increase focus, and much more. Virgin Pulse users engage with the program an average of twice daily, which supports the creation of good habits and also drives greater utilization of other HR programs.

“By making employee well-being programs more holistic and very personal, we engage employees and help them form habits that matter – habits that are very meaningful to them,” said Chris Boyce, CEO of Virgin Pulse. “This is why, on average, our members have 720 habit-building interactions with us each year, and why 85 percent of our members say we’ve changed their lives. With this next generation of our platform, our members can learn how to improve all aspects of their well-being, set goals, and then go about making small habit changes across the entirety of their well-being that’ll help them accomplish big things. We’re excited to release this new platform that helps employers and employees alike realize results that are sustainable and satisfying.”

Employee well-being is a hot topic for employers around the world as they seek ways to create healthier, more productive workforces that are more energetic, focused, and driven to do the things that matter most. Today’s news was announced at Thrive Summit, the biggest conference on employee well-being taking place in Boston this week. Thrive Summit brings together keynote speakers – Good Morning America’s Robin Roberts, JetBlue’s Former EVP of People and current board member, Ann Rhoades and Stanford University professor Dr. BJ Fogg – along with industry experts and leading HR professionals for three days of education, networking, and inspiration. Just prior to Thrive Summit, the Virgin Group held the latest installment of its Virgin Disruptors series, at which Virgin Group Founder Sir Richard Branson, Facebook’s Sheryl Sandberg, Gallup’s Jim Clifton, The Huffington Post’s Arianna Huffington, Yahoo!’s Jackie Reses, and Zappos’ Tony Hsiesh debated the future of well-being at work.

About Virgin Pulse

Virgin Pulse, part of Sir Richard Branson’s famed Virgin Group, replenishes employees with tools that help them build better habits. With its award-winning, online platform, the company cultivates daily habits and sustainable behavior change that help people thrive at work and across all aspects of life. Unlike narrowly-focused employee health and engagement solutions, Virgin Pulse creates more meaningful habits and drives greater utilization across HR investments, delivering a better quality of life for employees and better health, increased productivity, and improved culture for employers. More than 250 industry leaders representing more than 2 million employees have selected Virgin Pulse’s programs to replenish their people and ignite their business. Learn more at