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Press Release

New Virgin Pulse Solutions Help Employers Engage Employees Across All Aspects of Their Lives

Total Quality of Life Suite Includes New Express, Enterprise and Ultimate Editions, Designed to Drive Maximum Employee Engagement and Healthy Behavior Change

Framingham, Mass. - (October 2, 2013)

Virgin Pulse, formerly Virgin HealthMiles, the market leader in the rapidly-growing employee health engagement category, today unveiled a new suite of solutions: Virgin Pulse Express, Virgin Pulse Enterprise and Virgin Pulse Ultimate. The three new solutions are built on the company’s Daily Engagement Platform™ and help drive company-wide adoption of innovative health and wellness programs through challenges, competitions, games, social engagement, fitness and health tracking, and lifestyle management programs.

The new Virgin Pulse solutions provide a highly-customizable and results-oriented approach to engage employees by creating and sustaining healthy behaviors. By tying together quality of life programs, activity tracking, health risk assessments (HRAs), biometrics, coaching and nutrition programs into a single platform that can easily integrate with third party programs, Virgin Pulse supports all aspects of employees’ lives including: physical, emotional, social and financial health. The new solutions are being launched in conjunction with a rebrand of the company, today.

Unlike other corporate wellness programs, Virgin Pulse bridges the gap between the “business” side and the “consumer” side to engage employees. The solutions are built on best-practice methods that, if followed, will sustain participation, improve lifestyles, drive employee engagement and reduce healthcare costs.  Additionally, Virgin Pulse is the only provider that enables employees to invite family members and friends to participate in the program for free.  Studies indicate people are more likely to change a health habit like exercise, nutrition or smoking when a spouse or friend supports them.

Through its innovative vHub solution, Virgin Pulse enables organizations to integrate third party programs into a single platform – greatly simplifying the user and administrator experience – and access a real-time dashboard complete with advanced analytics functionality. The three new editions available to companies are:

  • Virgin Pulse Express:  A quick and easy to launch solution that offers customers the ability to offer employees fun social challenges and games, rewards and prizes and support for various devices.
  • Virgin Pulse Enterprise:  Offers the same features as Express plus the ability for organizations to offer employees custom incentives, branding, challenges, engagement programs and communications tailored to fit company culture.
  • Virgin Pulse Ultimate:  Offers the same features as Enterprise plus vHub – a wellbeing hub for all HR-related programs and incentives providing one place for employees to engage with all company programs.

“Having a platform that can bring all of our initiatives and our different programs together has been a huge value to us,” said Kevin Herman, director of Worksite Wellness at the Horton Group, a Virgin Pulse customer.

While traditional wellness programs only garner a .5 percent monthly member engagement rate, Virgin Pulse has the highest engagement rates in the industry with 63 percent of members visiting the site monthly.  This closely rivals major consumer engagement sites like Facebook, which has a 71 percent monthly member engagement rate. Virgin Pulse serves as a central hub for employees’ health and wellness data and activities, and works with leading companies like AOL, BP Canada, Georgia Pacific, Jarden and more than 200 other companies.

“Being physically well is important, but is just a small part of the $300 billion in lost productivity that companies face each year when it comes to employee disengagement,” said Chris Boyce, CEO of Virgin Pulse.  “We’ve taken the traditional cookie-cutter wellness model and turned it on its head by looking more holistically at all aspects of employees’ lives. Our interactive engagement platform and technology solutions help members motivate, manage and track all elements of their lives more efficiently and creates a better total quality of life for employees.  We’re helping organizations attack the engagement problem and create happier, healthier, and more productive cultures and workplaces.”

To learn more about Virgin Pulse, please visit the company at Booth 849 at next week’s HR Technology Conference & Exposition in Las Vegas, or visit www.virginpulse.com.

For current clients, Virgin Pulse will continue to maintain the legacy Virgin HealthMiles product solution.