How to introduce digital health to your organisation - Virgin Pulse (UK)


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How to introduce digital health to your organisation

February 25, 2021 / Corporate Wellness

Written By: Jordan Dunne

Prior to 2020, getting your entire organisation, from baby boomers to Gen Z, to fully embrace technology in the workplace seemed nearly impossible. But as COVID-19 led to a shutdown of offices and public spaces, workers were forced to adopt digital tools like Zoom, Microsoft Teams, Slack and various share drives – from Google to Sharepoint to Dropbox – to complete their work and stay connected.

As we head into 2021, employees are more digitally savvy than ever and increasingly comfortable using technology to improve their health and wellbeing. In fact, more than 12 million individuals last year used Virgin Pulse to support their wellbeing – from building new healthy habits to curb the spread of COVID-19, to improving physical fitness, to reducing stress and building resilience and managing nutrition. Members are also utilising the programme to stay connected to their colleagues through healthy challenges as we all adapt to new ways of working.

If there was ever a time to introduce a digital health and wellbeing platform to your organisation, it’s now. Not only are your people ready and willing to learn how to utilise new tools, but employees need support in maintaining their physical, mental, social, financial and family health more than ever before.

These 3 steps can help your organisation successfully introduce a robust digital health platform:

Educate your workforce on the value of wellbeing.

We’ve learned this year that employees look to their employers as the most trusted source of information about COVID-19, so why not harness that trust to educate and engage them in a digital wellbeing programme? Leverage the digital platforms that your remote and on-site workforce are already comfortable using to introduce new wellbeing initiatives to your organisation. Whether it’s through email, an online messaging platform or video conferencing, employers can initiate conversations around wellness, stressing the importance of healthy habits to stay safe during the ongoing pandemic and getting a feel for what the kinds of support your people need to improve their health outcomes.

Choose the approach that best matches your organisation’s needs.

Is your organisation struggling with maintaining employee engagement? Are your employees at risk of developing or living with costly chronic conditions? Do your people need additional support to achieve their personal wellbeing goals? Understanding your employee demographics and current gaps in care, is essential to selecting the right solution that can meet the diverse and unique needs of each member of your workforce.

Depending on the dynamics of your organisation, your digital health solution can include:

Bring it all together in one connected, easy-to-navigate place.

With varying ages, cultural backgrounds, gender identities, comfort levels with digital tools and healthcare needs, simplicity and personalisation are key to getting your entire workforce to participate in a digital workplace wellbeing programme. AI-based recommendations, friendly nudges and personally relevant content make it easy for each employee to identify and make progress towards their wellbeing goals.

From employees looking for simple healthy habits and peer engagement to those members of your workforce who need additional support with managing chronic conditions and comprehending their benefits, it’s all seamlessly interwoven in one platform. By unifying the systems that address the wide range of wellbeing needs within your workforce, you’ll make it easier for your people—and your organisation—to understand and navigate their ever-evolving health journey.

Now is the time for your organisation to invest in digital health. Your people are ready, and your business needs a healthy, resilient workforce in order to succeed. Remind your employees that they don’t need to be tech experts to participate in a virtually-based wellbeing programme – they’ve already got the skills they need to take on a new workplace tool.

Make employee wellbeing more engaging, impactful and measurable with digital solutions that are individually personalised, yet capable of being implemented across large workforces at scale. Get in touch with an employee wellbeing expert at Virgin Pulse to start building your Homebase for Health™ today.

About The Author

Jordan Dunne is on the marketing team at Virgin Pulse, focusing on social strategy and health and wellbeing content. Outside of work, you can find her at the gym, hosting trivia, taking photos of food, or snuggling up on the couch with her dogs.

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