Morton Salt faced some tough workforce issues including claims data indicating serious employee health concerns, and a forecast that 30-40% of its workforce would retire or turnover in the next five years. In the midst of this, Morton Salt committed to remaking its company culture into one that was collaborative and contemporary. Morton Salt partnered with Virgin Pulse to drive positive employee engagement, improve culture, and influence talent acquisition and retention. Working together, they created the wellbeing initiative, Dash. It became an easily recognizable and unique internal brand that showcases the manufacturing company’s commitment to investing in employees’ health and wellbeing.