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The Challenge Communicate Culture To A Varied Workforce

Cybex is a leading producer of fitness machines based in Medway, Massachusetts, and has more than 600 employees worldwide. The organization deeply values well-being – it’s the company’s business. But communicating these values to its employees posed a problem. Under one roof, employees of different departments have varying levels of flexibility and means of communication. While some employees have set work and break hours, others have more flexible schedules and communication arrangements. And each department has its own niche culture and activity level.

Already overloaded with managing other initiatives, HR struggled to engage employees in the company’s culture beyond just physical activity. When she first started in 2012, Cybex’s Vice President of Human Resources Kathy Agostinelli was surprised by the disconnect between employees and their organization’s value of well-being. Even the onsite employee fitness center, a showroom for Cybex’s products, was surprisingly underused. The organization faced three major challenges: engaging employees in a company culture of well-being, communicating across the different departments, and uniting the disparate workforces.

  • “Virgin Pulse has provided a vehicle and a support for bringing a more enhanced culture around well-being into the company.”

    - Kathy Agostinelli Vice President, Human Resources, Cybex International, Inc.

  • “People who really had serious health concerns and weren’t doing anything about it are now aware of it and taking better action. Employees who never ran before have started participating in 5Ks.”

    - Kathy Agostinelli Vice President, Human Resources, Cybex International, Inc.