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What the Presidential Campaigns Need Is This

April 1, 2016 / Employee Engagement

A little more sleep.2016 U.S. presidential election

Sure, the fast-paced world of politics isn’t known for inducing a quality night’s rest. But in the race to the White House, the road may in fact be paved in pillows.

The Huffington Post recently reviewed the presidential candidates’ health habits and imagined how each person’s behavior would translate in office. When it came to their sleeping tendencies, the overall theme was alarming.

  • Hillary Clinton: Admits she doesn’t get nearly enough sleep. Tries to take 10-minute naps whenever possible.
  • Ted Cruz: Has a bad habit of hitting the snooze button. A night owl and not a morning person at all.
  • John Kasich: Doesn’t hit the snooze button or want to share much about his sleeping habits.
  • Bernie Sanders: Overall sleeping tendencies also unknown.
  • Donald Trump: Says he sleeps just 3-4 hours a day – and credits that fact as a big reason for his success.

Not enough sleep. Don’t want to talk about sleep. Don’t believe in sleep.

And that’s just the candidates.

Now, imagine the toll lack of sleep has on their staff and each of their campaigns as a whole. After all, a tired staff is less productive and more susceptible to burnout. Sleep-deprived employees suffer from reduced concentration and memory, have less energy and a decreased ability to cope with stress as well. Around the world, this translates to billions of dollars lost due to groggy workers on the job. In fact, presenteeism comes at a cost of 10 times that of absenteeism, according to research conducted by Global Corporate Challenge.

Even those in the business of politics can’t afford to ignore this issue. It would be wise for each campaign to ensure their workers to get the rest needed to be their best, most productive selves. That means encouraging them to disconnect from technology, especially after hours, and promoting healthy habits that not only support good sleep hygiene, but overall wellbeing.

We’ve witnessed the impact on our own clients. Employers that help their employees track sleep through the Virgin Pulse platform experience a 42% increase in overall program engagement. Their workers are happier, healthier and more engaged while the organizations themselves realize positive ROI. And a big part of that starts with caring about the quality of their employees’ sleep.get started with Virgin Pulse

It’s too early to predict a winner for the upcoming presidential election. But clearly it’s time for each candidate and their campaigns to rally around the idea of the Slumber Party.

Want to know how your organization can benefit from snoozing? Check out our great mix of resources to discover the power of slumber.


Bryan Mahoney is the Director of Content Marketing at Virgin Pulse.  He brings more than a decade’s worth of experience as a content producer and blends his interests in all things wellbeing to help organizations become the best places to work. A former marathon champ, he now balances running with family by constantly chasing after his two-year-old daughter, Gia.

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