Using Wellbeing to Improve Employee Health and Achieve Business Results
August 17, 2017 / Employee Wellbeing Best Practices / Virgin Pulse
Kuehne + Nagel, headquartered in Switzerland, is a global logistics and supply chain organization with 70,000 employees widely dispersed around the world. Beginning in 2011, Kuehne + Nagel provided a very basic wellbeing program to their US employees. Participation rates reached 60-70%, but Kuehne + Nagel needed to further engage their US workforce to address a core business objective: reducing healthcare costs.
Analysis showed that Kuehne + Nagel could save $700 per employee, per year in healthcare costs and productivity improvements by focusing on major risk factors specific to their workforce; obesity, high cholesterol and hypertension. Kuehne + Nagel had broader wellbeing goals as well. They routinely strive to manage employee stress and create a positive employee experience.
As the scope of their wellbeing initiative grew, Kuehne + Nagel recognized the need for a wellbeing partner with a robust solution. In 2015, after a thorough review, Kuehne + Nagel chose to partner with Virgin Pulse to build a culture of health for their US employees.
Kuehne + Nagel’s launch strategy was to reduce as many barriers as possible to get employees engaged. Key components of that strategy included supplying each participant with a tracker at enrollment, offering a generous reward program to increase participation, and distributing top-level communications to support the program’s launch.
The success of Kuehne + Nagel’s wellbeing program exceeded their expectations – and continues to do so. Their branded program, KN Fit, has achieved and maintained 80% enrollment.
Other early indicators show impressive results. Based on Virgin Pulse’s analytics, it quickly became clear that employee participation in KN Fit is driving a significant change in the physical activity level of Kuehne + Nagel employees and improving employee health. An impressive percentage of low or inactive members have already shifted to the active and high active categories.
Read the full case study to find out how the branding and champion initiatives Kuehne + Nagel implemented drive success across several metrics.