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Science Advisory Board

BJ Fogg, Ph.D.

Director of the Persuasive Tech Lab, Stanford University

Want More: View Resources From BJ Fogg

Behavior Change & Habit Formation
BJ Fogg, PhD, directs the Persuasive Tech Lab at Stanford University. A behavior scientist and innovator, Fogg conducted the first-ever series of experiments on how computers can influence people. His research was awarded Stanford’s Maccoby Prize and spawned an annual international conference.

Each year Fogg creates a new course to teach at Stanford, with topics ranging from mobile persuasion to health habits. His students have gone on to create successful digital products, including Instagram, that millions of people use every day.

Fogg’s breakthrough models and methods for changing behavior led to new field called Behavior Design. Industry innovators learn to apply Fogg’s methods in his two-day “Behavior Design Boot Camp.”

He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, the first book to explain how technology can be designed to influence people. Fortune selected Fogg as one of 10 “New Gurus You Should Know.”

In the past 4 years Fogg has personally coached over 30,000 in his behavior change method called “Tiny Habits.”

For more info see bjfogg.org and captology.stanford.edu

View Resources From BJ Fogg

  • 2018 Employee Wellbeing Predictions

    Watch this webinar replay to get a look into the future of wellbeing, highlighting areas of innovation and opportunity for employers.

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  • Live Q&A: How Habits Really Work With Dr. BJ Fogg

    When it comes to health and productivity, healthy habits matter. You know that. Learn key principles and surprising insights in habit formation in this webinar.

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  • Video Guide: How Behavior Works with Dr. BJ Fogg

    Dr. BJ Fogg, director of research and Stanford's Persuasive Tech Lab, discusses how we can start healthy habits, stay motivated and celebrate success to make positive lasting behavior change.

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  • Behavior Change at Work: The Future of Performance Management

    When employees have the support and tools to build habits that help them achieve their goals such as learning new skills, managing their stress or prioritizing their workday, productivity will soar.

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