BJ Fogg, Ph.D.
Director of the Persuasive Tech Lab, Stanford University
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Behavior Change & Habit Formation
BJ Fogg, PhD, directs the Persuasive Tech Lab at Stanford University. A behavior scientist and innovator, Fogg conducted the first-ever series of experiments on how computers can influence people. His research was awarded Stanford’s Maccoby Prize and spawned an annual international conference.
Each year Fogg creates a new course to teach at Stanford, with topics ranging from mobile persuasion to health habits. His students have gone on to create successful digital products, including Instagram, that millions of people use every day.
Fogg’s breakthrough models and methods for changing behavior led to new field called Behavior Design. Industry innovators learn to apply Fogg’s methods in his two-day “Behavior Design Boot Camp.”
He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, the first book to explain how technology can be designed to influence people. Fortune selected Fogg as one of 10 “New Gurus You Should Know.”
In the past 4 years Fogg has personally coached over 30,000 in his behavior change method called “Tiny Habits.”