How to Incorporate Corporate Social Responsibility into Your Organization
January 12, 2022 / Corporate Wellness
Many organizations today view corporate social responsibility as a must-have and an integral part of their brand’s image—and for very good reason. Nearly 8 in 10 (77 percent of) consumers are more motivated to purchase from companies that are committed to making the world a better place. Investors are also 73 percent more likely to invest in an organization that uses its power and resources for good.
Learn what corporate social responsibility is, why it matters and how to initiate change at your organization:
Corporate Social Responsibility: What It Is and Why It Matters
First things first, what is corporate social responsibility? Corporate social responsibility is defined as a business model in which companies make a concerted effort to operate in ways that enhance rather than degrade society and the environment.
Embracing corporate social responsibility within your organization can have a significant impact on your workplace environment, offering significant benefits such as:
- Better brand recognition
- Positive business reputation
- Increased employee retention
- Enhanced recruitment strategy
- Operational cost/resource savings
- Increased sales and consumer loyalty
And the benefits don’t end there — so why not take advantage of opportunities to give back and use your company’s power, influence and resources for good?
By treating your organization as an individual entity with unique core values, you can hold your business to a higher standard and boost employee morale in the process, supporting local businesses, nonprofits and your community as a whole
How to Incorporate Corporate Social Responsibility at Work
Looking for a blueprint to help incorporate corporate social responsibility into your organization? Here’s how to get started:
Include It in Your Values
Establish values for your organization that are congruent with why you are a socially responsible workplace. From there, you can take it a step further by setting corporate social responsibility goals that allow you to track your progress over time.
Infuse It into Your Recruiting
Make it a point to hire employees with the same values and views on corporate social responsibility. You can also highlight your efforts as part of your recruiting strategy to build your employer brand and attract more job seekers to your business.
Share Volunteer Opportunities
Identify specific projects and 501(3) nonprofits in which your organization can get involved. Then, you can spread the word to your employees and encourage them to sign up for volunteer opportunities. This not only helps infuse corporate social responsibility into your organization, but it also increases job satisfaction and contributes to team building.
Match Employee Donations
It’s not enough to take advantage of volunteer opportunities — you should also put your money where your mouth is by donating to organizations in need. Listen to current issues and community initiatives and take action when and where it makes sense to do so. Also, consider matching employee donations to various associations of their choice.
What Not to Do
When it comes to something like corporate social responsibility, it’s equally important to consider what not to do — especially in recent times. After all, nobody likes a “wokewasher” or a “slacktivist.” (You know the type: Companies that support a political or social cause for the clout and good publicity alone.)
When crafting your strategy, avoid committing to something and not following through. Doing so will cause your company to lose credibility, both with your employees and other organizations — not to mention potential and existing customers.
Using Technology to Kick-Start Corporate Social Responsibility
Corporate social responsibility is important in the modern work world — especially with so many younger generations looking to exclusively work for and buy from brands that aren’t afraid to get involved and give back. By creating a company culture that celebrates giving back to the community, you can inspire your team members to make a positive impact, both in and out of the office.