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Creating New Ways To Work

October 6, 2015 / Uncategorized

Businesswoman Addressing Meeting Around Boardroom Table

This post is part of a series about the Virgin Disruptors event, Create New Ways to Work, presented by Virgin Pulse.

For many modern workers, the divide between work and home life is rapidly diminishing (if not already gone entirely). Advances in – and unintended consequences of – technology have made us more mobile, accessible, and arguably productive than ever.

But there’s a downside to this accessibility: we’re more depleted, overwhelmed, and disengaged.

As Sir Richard Branson says, “If the person who works at your company is 100 percent proud of the job they’re doing, if you give them the tools to do the job, if they’re proud of the brand, if they’re well looked after, and they’re treated well, then they’re going to be smiling, they’re going to be happy, and therefore the customer will have a nice experience.

“So my philosophy has always been, if you can put your staff first, your customers second, and your shareholders third, effectively in the end the shareholders will do well, the customers do better, and your staff are happy.”

Branson’s philosophy runs counter to what most business schools have traditionally taught, which is shareholders over all else. But many successful companies including Virgin, Zappos, and Netflix have created new ways to work that put their people above all else. They view their workforce as people first – and so they help employees be their best at work and at home. Using methods like organizational structure, company values, workforce well-being, and others, they’re transforming the way they work while continuing to drive real value for their companies and shareholders.

These companies – and those like them – are blazing a trail for others to follow. We want to give them a platform to share their learnings, so on October 19 we’re pulling together Virgin Pulse Disruptors: Create New Ways To Work. Now, I’m inviting you to join us at the event in Las Vegas. Can’t make it? Watch the live stream starting at 11 a.m. PT on


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